The Importance of Positioning Adsense On Your Website

The Importance of Positioning Adsense On Your Website by Isaiah Coben

One important decision to make with Google Adsense is where to place the ads within your site. This is vital because that is where your potential customer would see the advert and probably click before you can make any cash. This is a personal decision to make.



Since you are advertising other publishers on your site, allowing other companies who provide ancillary services to advertise would not be a bad idea. These claims have some merit, as those who for example sell cars could provide those who sell tire with an opportunity to advertise their products.



Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. You can still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless.



Some publishers are still skeptical that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly click away to the materials or products that interest them if they were.



Adsense is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.



There a lot of free service on the internet. Some of this are in the form of information, news, do it yourself programs for example. We have heard some claims where a person had made several thousands of dollars a month through this program. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.



Quite a number of publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.



However, there are publishers who use the service purely to provide links to adverts. Each one of us has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on so and so. Generally this is something surfers find frustrating. If People dislike seeing a site that says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. Many people have suggested therefore that this is an issue which Google has to address, to maintain Adsense as a reputable service.



Despite this disadvantages and the sites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue. Yours cannot be an exception.



There are rival PPC programs that offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them.

Give this noble pay per click a chance on your website and you will not regret it.





For more information on google adsense visit: http://adsensemoneytipss.blogspot.com





Isaiah Coben is a writer on google adsense



Article Source: ArticleRich.com